SEO gets your page found
Your page appears among search results people can compare.
- Customer sees
- A list of results to compare
- You win when
- Your page ranks on page one
- Measured by
- Rankings and visits
Answer Engine Optimisation NZ
Answer Engine Optimisation that makes your business the answer
People ask Google and ChatGPT how, why and how much. When the answer comes from your website, the trust comes with it.
How long does a home rewire take?
✧ AI answer Illustrative example
Most electricians plan it room by room. The time depends on the size of the home and the state of the wiring.1
1 yourbusiness.co.nz2 another-site.co.nz
Inside an AI answer
Where your business can appear
An AI answer is built from other people's pages. Each part is a chance to be the page it uses.
Illustrative example of how an AI answer is structured.
1
How much does it cost?
AI ANSWER
2
3
The cost depends on the size of the job, the materials and the time involved.
4
yourbusiness.co.nzindustry-guide.co.nzdirectory.co.nz
5
How long does it take?
What's included in a quote?
AEO, SEO and GEO
How Answer Engine Optimisation fits with SEO
They build on each other. Strong SEO helps your pages get found, and AEO shapes them into answers worth quoting.
AEO makes your page the answer
Your content is used as a cited source in an AI answer.
- Customer sees
- One written answer, with its sources
- You win when
- Your page is quoted and linked
- Measured by
- Which questions quote you, and where
GEO gets your business recommended
AI includes your business in a relevant shortlist.
- Customer sees
- A shortlist of businesses to call
- You win when
- AI names you first
- Learn more
- Generative Engine Optimisation
What holds pages back
Why AI quotes someone else
Drag to see the same page before and after.
Answer firstClear headingsFAQ markupNamed authorKept up to date
My method
How I measure your answer visibility
Search tools can't tell you who gets quoted. I ask the questions directly and record which pages each answer comes from.
Pick the questions
What buyers ask before choosing, plus the competitive ones.
Ask the engines
ChatGPT, with Google AI Overviews and AI Mode alongside.
Record the source
Quoted, cited, someone else, or not used at all.
Fix and re-test
Improve the biggest gaps, then ask again next month.
Question ledger · sampleOne row per question
| Question | ChatGPT | AI Overviews | AI Mode |
|---|---|---|---|
| how much does it cost | Quoted | Cited | Other site |
| how long does it take | Cited | Quoted | Quoted |
| do i need a professional | Other site | Other site | Not used |
| signs it's time to upgrade | Not used | Cited | Other site |
| which option suits me | Quoted | Quoted | Cited |
Illustrative question ledger. The statuses shown are examples, not measured results for a real business.
What you get
See which questions you own
Your page is the answer18
Another site answers20
Nobody answers well10
Sample question map · Hover or focus a tile to read the question
One number to track, month by month.
Where your page became the answer, or slipped.
The sites quoted in your place.
The pages to write or fix next, in order.
Real answers and their sources, as proof.
Illustrative data only. Actual question ownership is established through testing and recorded source evidence.
Industries
Built for your industry
Pick yours to see the questions customers ask, and how your pages can answer them.
The challenge
Ecommerce
Shoppers ask AI which store to buy from and which product is best. Thin product pages and missing reviews send them to bigger brands.
Online stores, retailers and product brands
Real result
1stSource quoted in Google AI Mode
Water Filters Online · Sep 2026
01 What customers ask
- best place to buy outdoor furniture nz
- is a robot vacuum worth it
- fast delivery homewares nz
02 The answer they see
How do I choose the right size rug?
Measure the room first, then leave a border of floor showing around the rug.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Clear product specs
- Buying and comparison guides
- Reviews, stock and pricing
04 What I'd fix first
- 01Rewrite top product pages with specs and FAQs
- 02Publish buying guides for big categories
- 03Add product and review markup
The challenge
Automotive
Drivers ask AI for a trustworthy mechanic or dealer nearby. Patchy listings, few detailed reviews and missing service pages make that harder.
Mechanics, dealers, panel beaters and tyre shops
01 What customers ask
- good mechanic near me
- how often should i service my car
- is it worth fixing an older car
02 The answer they see
How often should I service my car?
Most cars need a service every year or set distance, as shown in the owner's manual.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Services and makes listed clearly
- Reviews that mention real jobs
- Hours and location kept current
04 What I'd fix first
- 01A page for each service and vehicle type
- 02Answer pricing and timing questions
- 03Tidy listings across directories
The challenge
Trades & Construction
Homeowners ask AI who to hire and what a job should cost. Clear service areas, project proof and recent reviews help explain your suitability.
Builders, electricians, plumbers and roofers
01 What customers ask
- best builder for renovations auckland
- bathroom renovation cost nz
- how long does a renovation take
02 The answer they see
How much does a bathroom renovation cost?
Cost depends on the size, the fixtures and how much plumbing moves.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Service areas and licences shown
- Project photos with real detail
- Recent reviews
04 What I'd fix first
- 01Service and suburb pages
- 02Cost and timeline guides
- 03Project pages with photos
The challenge
Pet Care
Owners want to know who they can trust with their pets. AI needs clear services, care standards and reliable experiences.
Groomers, boarding, vets and pet transport
01 What customers ask
- best dog groomer near me
- pet boarding cost auckland
- can my dog fly within nz
02 The answer they see
How do I prepare my dog for boarding?
Pack their usual food, a familiar blanket and up-to-date vaccination information.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Services and pets covered
- Care credentials and handling
- Reviews from pet owners
04 What I'd fix first
- 01A page for each service and pet type
- 02Preparation and care guides
- 03Clear booking and pricing
The challenge
Healthcare
Patients research symptoms, treatments and providers. Accurate explanations and named clinical expertise help build trust.
Physios, dentists, specialists and clinics
01 What customers ask
- physio for lower back pain
- what happens at my first appointment
- how long does recovery take
02 The answer they see
What happens at a first physio appointment?
A physiotherapist discusses your concerns, assesses movement and explains suitable next steps.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Named qualified clinicians
- Clear treatment explanations
- Careful evidence-based advice
04 What I'd fix first
- 01Review treatment pages
- 02Add clinician credentials
- 03Answer appointment questions
The challenge
Legal
People ask AI about difficult legal situations before contacting a lawyer. Clear jurisdiction and professional credentials matter.
Family, property and business law firms
01 What customers ask
- when should i talk to a lawyer
- property lawyer cost nz
- what is the legal process
02 The answer they see
When should I seek legal advice?
Professional advice can clarify your options and responsibilities for your particular circumstances.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Relevant NZ jurisdiction
- Named lawyer credentials
- Clear process explanations
04 What I'd fix first
- 01Publish service-specific advice
- 02Explain fees and next steps
- 03Review content for accuracy
The challenge
SaaS
Buyers use AI to compare features, pricing and integrations. Thin feature pages make it difficult to explain product fit.
Software products and B2B platforms
01 What customers ask
- best software for small teams
- does this integrate with xero
- how do plans compare
02 The answer they see
Which software plan suits a small business?
Compare user limits, required features, integrations and ongoing costs before choosing.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Complete feature documentation
- Specific integration details
- Transparent plan comparisons
04 What I'd fix first
- 01Build comparison pages
- 02Document integrations
- 03Answer buyer objections
The challenge
Real Estate & Property
Buyers, sellers and tenants ask location-specific questions. Local experience and detailed suburb content are essential.
Agents, property managers, developers and storage
01 What customers ask
- house value in auckland
- best property manager near me
- what does selling cost
02 The answer they see
What affects a property appraisal?
Location, condition, comparable sales and current market activity all influence an appraisal.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Specific local coverage
- Current market context
- Verified property experience
04 What I'd fix first
- 01Publish suburb guides
- 02Explain the appraisal process
- 03Keep market content current
The challenge
Finance & Mortgages
Clients ask AI complex financial questions. Clear qualifications, current information and careful advice build credibility.
Mortgage advisers, insurance brokers and accountants
01 What customers ask
- best mortgage option nz
- how much deposit do i need
- when is gst due
02 The answer they see
What should I compare before choosing a mortgage?
Consider the interest rate, fees, flexibility, loan term and your financial circumstances.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Named adviser qualifications
- Current regulatory information
- Clear fees and limitations
04 What I'd fix first
- 01Answer common decision questions
- 02Identify qualified authors
- 03Review guidance regularly
The challenge
Hospitality & Tourism
Visitors ask AI where to stay, eat and explore. Current information and detailed local experiences help businesses stand out.
Cafés, restaurants, accommodation and tours
01 What customers ask
- best cafe in auckland
- family friendly accommodation
- activities near me
02 The answer they see
How do I choose accommodation for a family?
Compare location, room arrangements, accessibility, facilities and booking conditions.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Accurate opening and booking details
- Real guest reviews
- Detailed facilities and experiences
04 What I'd fix first
- 01Maintain local profiles
- 02Publish useful visitor FAQs
- 03Keep menus and booking details current
The challenge
Beauty & Wellness
Customers research treatments, suitability and cost before booking. Clear qualifications and treatment information help them choose.
Salons, spas, skin clinics and gyms
01 What customers ask
- best skin clinic near me
- how much does treatment cost
- what happens at consultation
02 The answer they see
What happens during an initial consultation?
The provider discusses your goals, checks suitability and explains available treatment options.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Practitioner credentials
- Treatment and pricing details
- Genuine reviews and evidence
04 What I'd fix first
- 01Create treatment FAQs
- 02Explain consultation steps
- 03Show team qualifications
The challenge
Education & Training
Students compare course outcomes, entry requirements and availability. AI needs complete programme information.
Training providers, tutors and driving schools
01 What customers ask
- best training course near me
- how long does certification take
- what are entry requirements
02 The answer they see
How do I choose the right training course?
Compare recognised qualifications, course content, delivery format, duration and fees.
yourbusiness.co.nzIllustrative answer03 What AI looks for
- Course and qualification details
- Transparent entry requirements
- Up-to-date dates and costs
04 What I'd fix first
- 01Expand course pages
- 02Answer enrolment questions
- 03Clarify outcomes and accreditation
Locations
Local answers, city by city
Auckland-based, working with businesses across New Zealand, remotely or in person. Local questions get local answers, and your tracking follows your area.
Plus clients across the rest of New Zealand
Home base
Auckland
PonsonbyNewmarketTakapunaManukau
Local questions I track
- how much does [service] cost in auckland
- is there a [service] open late in newmarket
- how long does [service] take in auckland
What helps your page answer
- Pages that name Auckland and nearby suburbs
- Local prices, timing and availability
- Up-to-date opening hours and contact details
Your tracked questions include Auckland and its suburbs, so the report shows whose page answers them.
Remote or in person
Hamilton
Hamilton EastRototunaTe RapaFrankton
Local questions I track
- how much does [service] cost in hamilton
- is there a [service] open late in rototuna
- how long does [service] take in hamilton
What helps your page answer
- Pages that name Hamilton and nearby suburbs
- Local prices, timing and availability
- Up-to-date opening hours and contact details
Your tracked questions include Hamilton and its suburbs, so the report shows whose page answers them.
Remote or in person
Wellington
Te AroLower HuttPoriruaJohnsonville
Local questions I track
- how much does [service] cost in wellington
- is there a [service] open late in lower hutt
- how long does [service] take in wellington
What helps your page answer
- Pages that name Wellington and nearby suburbs
- Local prices, timing and availability
- Up-to-date opening hours and contact details
Your tracked questions include Wellington and its suburbs, so the report shows whose page answers them.
Remote or in person
Christchurch
RiccartonSydenhamPapanuiHornby
Local questions I track
- how much does [service] cost in christchurch
- is there a [service] open late in sydenham
- how long does [service] take in christchurch
What helps your page answer
- Pages that name Christchurch and nearby suburbs
- Local prices, timing and availability
- Up-to-date opening hours and contact details
Your tracked questions include Christchurch and its suburbs, so the report shows whose page answers them.
Real results
When the right page becomes the answer
September 2026 client reports · shared with permission
[Google AI Overviews screenshot]
1stSource quoted
“how to sleep with a blocked nose”
Its own guide became the first source
A helpful guide on the clinic's own site is the first source Google's AI Overview quotes for a common question.
[Google AI Mode screenshot]
1stSource quoted
“how often should water filters be replaced”
A practical guide reached buyers first
Its replacement guide is the first source AI Mode quotes, right when people are working out what to buy.
[ChatGPT screenshot]
32of 81 mentions had no link
“100 tracked questions”
Named often, but not the source
In 32 of the 81 answers that mentioned ShelterPro, its pages weren't the linked source. That's the gap this work closes.
Questions
Common questions
What does Answer Engine Optimisation mean for my business?
It is shaping your pages around the questions customers ask, giving search engines and AI assistants a clear answer to quote and link to.
How is this different from writing an FAQ page?
An FAQ page is one piece. The work covers which questions to answer, where on your site, how each answer is written and whether AI actually uses it.
Will AI answers mean fewer visits to my website?
Some questions now get answered without a click. Being a quoted source can keep your name in front of people researching the topic.
Does schema markup still matter?
It helps search engines understand what a page contains. It works best alongside clear, useful writing.
How do you measure success?
By testing agreed customer questions and recording whether your pages are quoted, cited or absent across the selected engines.
Contact
Is your website the answer?
Tell me what you do. I'll show you which of your customers' questions AI answers with your pages, and who it quotes instead.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand