Uppli Eswar · Auckland, New Zealand
Independent SEO & AI Search consultant for Google and ChatGPT.
Since 2016 I've run search for more than 100 New Zealand businesses. You get direct access to me, not an account manager relaying questions to someone else.
Proudly worked with
Selected New Zealand brands
On Instagram
I explain this stuff in public, every week.
@marketingwithuppli →01Businesses
100+
New Zealand businesses worked on
02Since
2016
In New Zealand, doing search
03Contact
1
One person to deal with, start to finish
04Surfaces
4
Google, ChatGPT, AI Overviews, Perplexity
What I do
Two things, done properly.
Search on Google, and being the source an assistant quotes. They share a foundation, and I do both myself.
SEO
Get found when customers search Google.
The work that decides whether you turn up when someone in your suburb types what you sell. I fix what's holding the site back, then build the pages and signals that earn the ranking.
Talk to me about SEO →- Technical fixes: speed, indexing, structure
- Keyword and intent research for your actual market
- Local SEO and Google Business Profile
- Content that answers what people type
- Monthly reporting you can read in five minutes
AI Search / GEO
Get found when customers ask ChatGPT.
People now ask an assistant instead of scrolling ten blue links. Generative Engine Optimisation is the work of becoming the source those answers quote, and knowing when they do.
Talk to me about AI search →- Entity and Person / Organisation schema
- Content restructured for direct-answer extraction
- Citation tracking across ChatGPT, AI Overviews, Perplexity
- llms.txt and crawler access for AI agents
- Reviews, mentions and the signals models trust
01Since 2016 · Auckland, New Zealand
02100+ New Zealand businesses
03Independent · direct contact
04Google · ChatGPT · AI Overviews · Perplexity
Who you deal with
I'm Uppli Eswar.
Since 2016 I've worked on search for New Zealand businesses, more than 100 of them, getting them found on Google, and now inside ChatGPT, Google AI Overviews and Perplexity.
You deal with me directly. No account managers relaying questions, and no monthly report written by someone who has never seen your site.
- Technical SEO
- Local SEO
- AI search / GEO
- Content
- Reporting
Client wins
Real screens from real accounts.
Live screenshots from client accounts: Google AI Overviews, ChatGPT shortlists, page-one rankings and the reviews that followed. Every one is a real search, captured as it appeared.
Google AI Overview
West & Sons Construction cited in the Google AI Overview for “how long does it take for plaster to dry”, alongside Screwfix and Facebook.
Google AI Overview
Auckland Sleep Clinic content targeting “sleep lag”, where a Google AI Overview appears in the results.
Page one
Signx NZ on page one for “custom vs standard exterior signage”, a query where the AI Overview runs first.
Search Console
Storage Depot NZ ranking for “shipping container sizes”, one of five posts that drew 6,739 impressions in six months.
ChatGPT shortlist
West & Sons in ChatGPT’s shortlist for “exterior plaster repair Auckland”.
Page one
Waterfilters Online first for “reverse osmosis vs carbon filters”.
Case studies
Reported, not claimed.
Measured outcomes, with the evidence above.
01
West & Sons Construction
21
queries held inside the Google AI Overview, from 339 tracked.
02
Bayleys
60.3%
AI visibility score, with a 96.0% mention rate across 151 queries.
03
Storage Depot NZ
6,739
impressions and 50 clicks from five posts, Mar–Aug 2026.
04
Signx NZ
Page 1
for “custom vs standard exterior signage”, where an AI Overview runs first.
05
Waterfilters Online
#1
for “reverse osmosis vs carbon filters” and four related comparisons.
06
More results coming soon
—
Another client case study will be added here shortly.
How it works
Four steps, no mystery.
Crawl and read the site
A technical crawl, then the queries you should be winning and the ones you already are. You get the findings, not a score out of 100.
Clear what blocks it
Speed, indexing, structure and schema first. Nothing else moves reliably until these do.
Pages and signals
Content written to answer what people actually type, structured so Google and the assistants can lift the answer.
One page, five minutes
Rankings, clicks, and where you appear in AI answers, written by me, not generated by a tool.
Client reviews
What clients say, in their words.
We've been working with Kickstart Digital for our website and platform development for some time now, and they've consistently delivered excellent results. The team takes the time to understand our business needs and translates them into practical, well-executed solutions rather than just generic templates.
What stands out most is their responsiveness and reliability. Whether it's ongoing website maintenance, new feature development, or troubleshooting, they're quick to respond and get things sorted properly the first time. They've become a genuine extension of our team rather than just an outside contractor.
Highly recommend Kickstart Digital for any business looking for a development partner.
We would highly recommend Kickstart Digital. We had experienced a large decline in our rankings with our past SEO company. Uppli has worked with us to get us back on track and ranking highly again. We had issues with our website that he has fixed for us. Its hard to find a good SEO provider , an honest one that is upfront and keeps you informed. Kickstart Digital is exactly that and has us ranking for our business in Auckland.
We’ve been through a few of the big agencies in Auckland and it was always a bit of a circus. Different people, constant changes, and no real results.
Kickstart Digital have been the opposite. No nonsense, just get on with it.
They rebuilt our site, cleaned up our SEO and Google ads, and it’s made a noticeable difference.
Easy to deal
That’s all we really want.
We’ve been working with Uppli for just under a year, and in that time we’ve already tripled our SEO leads for our construction brand. Uppli is great to work with, offers reasonable fees for small businesses, and is genuinely results driven. I have no hesitation in recommending Uppli to any new clients looking for strong representation in this space.
Highly recommend Kickstart Digital for your website needs. Uppli delivered an outstanding service in developing our company website. He was an excellent communicator throughout. He captured our vision perfectly and we were impressed from the first draft to the final website. He even finished it ahead of the tight deadline we gave him!
Uppli is great to deal with. He is very helpful and supportive but also very understanding of what my needs were when he was designing my website. I wanted to get the content right and didn't want to be rushed through the process and he totally respected that. Highly recommend him.
Uppli is such an easy person to work with and gets things done quickly and just as you ask. He explains things in simple terms and makes lots of great suggestions. We can't wait to use our website!
Thank you Uppli from Kickstart Digital. Uppli provided me with excellent service, he was able to use his depth of knowledge and level of skill to rebuild my website linking in with a new Shopify shop, in order for my website to run more efficiently and effectively. Very grateful for the great work you do. Joy Sabine, Owner of A Beautiful Jewel Ltd.
Great company to work with if you're after an all-in-one agency who communicates well and can manage many platforms. Uppli was a great person to work with.
Uppli and KickStart Digital are absolutely phenomenal. If you need an Auckland based SEO expert or need help making the most out of your Google Ads, then you've got to bring them on.
They've supported my business for 8+ months on a variety of projects, helping to increase our organic traffic by 10x in just 4 months!
I have been working with Uppli for 6 months now and have seen an increase in sales during this time. Uppli goes above and beyond with helping me with things not just specific to marketing, but help with the website and other technical things that I struggle with. He is continually changing things up so we can continue to grow each month. I switched from a big company to Kick Start Digital and find this service with Uppli much more one-on-one specific to my personal business needs rather than just being another number in some big marketing firm. I look forward to seeing what the future months look like! A big thanks Uppli, it has been great working with you! 😃 Tarah
I recently had the pleasure of experiencing exceptional service from Kickstart Digital, which resolved a complex issue related to Google Analytics 4 connectivity for our business.
We've tried to solve this issue for a month, including using Google support, but all without results. Kickstart Digital demonstrated not only technical expertise but also a genuine passion for providing outstanding service. They were able to solve the problem within an hour. It was evident that they genuinely cared about the success of our business and were invested in ensuring the GA4 connectivity issue was completely resolved.
Kickstart did an amazing job of helping us launch our new UK website, including database migration, google tracking, Shopify theme customisation and SEO tasks. We look forward to continuing our relationship!
Kickstart Digital has helped MyBlitz propel itself from a brick and mortar store to a thriving online business. Their expertise in creating our ecommerce store and setting up GA4 for tracking our ecommerce data has really helped us track our growth and understand our marketing spend! I would highly recommend their services if you’re looking to grow you business online.
Excellent customer service and results from my google ads campaign for my business Eclectic Boutique. Uppli is great to deal with and offers a very professional service which I’d highly recommend.
Uppli has been very good in managing our needs. We've been working together for 5 years now.
Uppli is a dedicated individual who is assisting us immensely in our Website SEO. Many thanks Uppli.
Kickstart has been really gelpful upgrading our website, enhancing our SEO and google ads.
Shopify store speed optimization - good work! Thanks!
Exceptional service delivering the result. Highly recommended!
Excited to be building The Harlot Pages with Kickstart Digital
I engaged Kickstart Digital to bring my vision for The Harlot Pages to life, and I have been incredibly impressed with the work that has gone into the project.
This has been a large and complex website build with a lot of moving parts, including individual profiles, agency accounts, multi-profile management, dashboards, search and filtering, profile analytics, advertising options and a range of custom functionality.
What I have really appreciated is working directly with Uppli, who has been able to bring a complete IT and development skill set to the project while also understanding the vision behind what I'm trying to create. He has a real ability to take an idea, understand what I'm trying to achieve, and turn that vision into something tangible — and often exceed my expectations along the way.
The Harlot Pages is now officially LIVE, which is such an exciting milestone after everything we've put into getting the project here.
I'm also really pleased that Kickstart Digital continues to provide ongoing technical support and development, rather than simply handing the website over once the initial build is complete. We're now moving into the next stage of the project, including analytics and our upcoming SEO work, and I'm really excited about where we can take it.
Seeing real visitors arriving on the website, profiles receiving views and the platform beginning to gain momentum has been incredibly rewarding.
I'm so excited to continue building The Harlot Pages with Kickstart Digital and see what we can achieve together as the platform grows.
Thank you to the team for all the hard work, patience, technical expertise and continued support throughout this project so far.
Highly recommended! ⭐⭐⭐⭐⭐
We worked with Kickstart Digital to build our Shopify website and the whole experience was excellent. Kickstart really understands Shopify development, SEO, and digital marketing, and he made the entire process straightforward from start to finish.
The new Shopify site looks great, loads quickly, and is set up properly for SEO which was really important for our business. He also gave us great advice around website structure.
If you’re looking for someone who knows Shopify, SEO, and digital marketing, I’d highly recommend Kickstart Digital. Great communication, great results, and very easy to work with.
Latest thinking
Insights
Practical notes on search, local visibility and answer engines.
How to get your business cited in ChatGPT answers
Answer engines quote sources. Here's what makes yours quotable, and how to check whether it's working.
Local SEO for Auckland trades: what actually moves the needle
Six things worth your time, and the ones agencies bill for that don't change a thing.
AI Overviews are taking your clicks. What to do about it.
Impressions steady, clicks falling. A practical read on what changed and how to respond.
Questions
Before you email.
Fees depend on the site and what you're trying to win. I quote after the audit, monthly, with no lock-in contract.
How long until we see results?
Technical fixes usually move rankings within 6–8 weeks. Content-led gains take three to six months. I tell you which lever I am pulling and when to expect it.
Who actually does the work?
Me. I run the audit, set the priorities and stay accountable for what changes on your site. You never get handed to someone you have not met.
What does it cost?
A fixed-price audit first, then a monthly retainer sized to the work rather than a package tier. You get the number after I have seen the site, not before.
Do you work outside Auckland?
Yes. I'm Auckland-based and work with clients across New Zealand, remotely or in person.
Is AI search worth doing yet?
For most of my clients, yes. A measurable share of their enquiries now start with an assistant rather than a search box. I score where you appear before recommending any work, so it's a decision made on your numbers.
What do I get each month?
The work itself, plus one page: rankings, clicks, and where you appear in AI answers, written by me. No 40-page automated export.
Contact
Tell me what isn't ranking.
Send your site and what you're trying to win. I'll reply with an honest read on whether I can help, and I'll say so if I can't.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand