Rank on Google
Your pages compete for positions and clicks in Google's results.
Google SEO, ChatGPT SEO and GEO
ChatGPT SEO is one platform, done properly. It sits alongside Google SEO, and inside wider generative engine optimisation.
Your pages compete for positions and clicks in Google's results.
Be mentioned, recommended and linked when people ask ChatGPT about what you do.
The same work across Gemini, Perplexity and Google's AI. See Generative Engine Optimisation . Generative Engine Optimisation
What keeps you out
Consistent facts on your site and listings.
Mentions on sites ChatGPT reads.
Fresh reviews and current details.
OAI-SearchBot allowed in robots.txt.
Everything that gets you named and linked in ChatGPT.
My method
ChatGPT doesn't have fixed rankings, and its answers change between runs. I ask it your customers' questions each month and record who it names, links and recommends.
The questions customers ask ChatGPT about your services, written the way people type them.
Each question checked in normal answers and in ChatGPT search, where sources are linked.
Are you named, recommended or linked, and how early in the answer?
See which businesses ChatGPT names instead of you, and on which questions.
Fix the biggest gaps first, then ask the same questions next month.
01 01 / 05 Question set 100 customer questions Who to use who is the best [service] near me Cost how much should [service] cost Comparison [option] or [option], which is better Local [service] open on saturday Who to use
Written the way people ask ChatGPT
02 02 / 05 Two modes who is the best [service] in auckland? ChatGPT answers Scored ChatGPT search Scored Linked sources Recorded Saved with the date, for a fair comparison
Saved with the date, for a fair comparison
03 03 / 05 Answer check 1 Competitor 2 Your business YOU 3 Competitor 4 Competitor PROMINENCE Strong Business named Recommended Website linked Details correct
Share of ChatGPT answers, question by question
04 04 / 05 Who ChatGPT names Competitor A Your business YOU Competitor B Competitor C Competitor A named on cost questions Share of ChatGPT answers, question by question
Same questions every month
05 05 / 05 Monthly cycle Fix gaps Re-test Report EVERY MONTH Cycle 01 Baseline Cycle 02 Fixes and re-test Cycle 03 Re-test Same questions every month
The ChatGPT score
How often ChatGPT names you, recommends you and links to you, summarised in one monthly score that shows whether things are moving.
What you get
Your ChatGPT search visibility in one short, visual report, focused on what to do next.
See at a glance whether ChatGPT names you more often, month after month.
Who ChatGPT names most, and where they beat you.
The questions where ChatGPT leaves you out.
Clear jobs in priority order, aimed at what matters most.
Real ChatGPT answers, captured each month as evidence.
Industries
Pick yours to see what customers ask ChatGPT, the answer they get, and what I'd fix first.
The challenge
Shoppers ask ChatGPT where to buy and which brand to trust. Stores with clear product facts, delivery details and reviews are the ones it names.
Online stores and retailers
01What customers ask
02The answer they see
Where can I buy a good office chair in NZ?
03What AI looks for
04What I'd fix first
Locations
Auckland-based, working with businesses across New Zealand, remotely or in person. ChatGPT answers local questions with local businesses.
Plus clients across the rest of New Zealand
Local questions I track
What AI weighs locally
Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.
Real results
From client work and September 2026 ChatGPT reports
In the shortlist“exterior plaster repair auckland”
Asked about exterior plaster repair in Auckland, ChatGPT includes West & Sons in its shortlist of businesses to contact.
“100 customer questions”
Storage Depot was mentioned in 97 of 100 ChatGPT answers and named first in 26 of them, with container sales the clearest place to climb.
“100 customer questions”
ShelterPro appeared in 81 of 100 ChatGPT answers, but 32 of those mentions had no link to its site. That gap shows exactly where to work next.
Asked about ChatGPT
how to appear in chatgpt answers
Appearing in answers
Real questions business owners ask about ChatGPT. Tap one to see how I'd approach it.
Questions
ChatGPT SEO services make your business easier for ChatGPT to find, describe accurately and recommend. That covers consistent facts across your site and listings, crawler access for ChatGPT search, pages that answer the questions people ask it, trusted mentions and monthly tracking of your ChatGPT search visibility.
ChatGPT doesn't have fixed rankings. Answers change between runs and depend on how the question is asked. What I can do is make you one of the businesses it names most often, and show you how often that happens each month.
Usually they're better documented: clearer service pages, consistent listings, more recent reviews and mentions on sites ChatGPT reads. The first check shows exactly which of those gaps applies to you.
It can. OpenAI uses separate crawlers: OAI-SearchBot for ChatGPT search and GPTBot for model training. Blocking OAI-SearchBot keeps your pages out of ChatGPT search results, and it's worth checking which rules your site has.
Make your location obvious and consistent: pages for the areas you serve, the same address and phone number everywhere, and reviews that mention the suburbs you work in. ChatGPT answers local questions with businesses it can place clearly.
Some, and it's growing. When ChatGPT searches the web it links its sources, and those visitors have usually read a recommendation first. Many people also read the answer and then search your name directly.
ChatGPT optimisation focuses on one platform in depth. Generative engine optimisation covers the same goals across every AI tool, including Gemini, Perplexity and Google's AI. Many businesses start with ChatGPT because that's where their customers already are.
I'm an independent SEO consultant rather than an agency. If you've been looking for a ChatGPT SEO agency or ChatGPT optimisation in NZ, you work with me directly from the first check to every report.
Each month I ask ChatGPT the same set of customer questions, in normal answers and with search on, and record whether you're named, recommended or linked, and who appears instead. Answers vary between runs, which is why I report the trend.
It starts with a fixed-price check of what ChatGPT says about you, then monthly work sized to your business. I quote once I've seen where you stand.
Contact
Tell me about your site and what you want to improve. I’ll show you where the biggest AI search opportunities are.