Quick checkOne question
Ask ChatGPT yourself
Useful for a feel, but one answer can change on the next try.
You win whenA snapshot
Quick checks, audits and ongoing work
Why a proper audit beats a quick check
Asking ChatGPT once tells you very little. A structured audit uses the same questions, every platform and a record you can compare next time.
AI visibility auditMeasured
Audit 100 real questions
Every question asked across ChatGPT and Google's AI, scored and compared against competitors.
You win whenA clear baseline
Ongoing GEOMonthly
Track it every month
Repeat the audit monthly and fix the gaps as you go. See . Generative Engine Optimisation
You win whenProgress over time
What the audit measures
Five things every audit checks
01
Brand mentions
ChatGPT visibility audit: how often, and how accurately, AI describes you.
02
Competitor appearances
AI search competitor analysis, question by question.
03
Citation frequency
AI citation tracking: which of your pages get cited, and how often.
04
Visibility gaps
AI citation gap analysis: where competitors are cited and you're not.
05
Query categories
AI search visibility audit results, split by the kind of question asked.
My method
How the AI visibility audit works
The audit is repeatable by design. The same questions, platforms and scoring mean you can run it again later and compare like for like.
Agree the questions
100 questions your customers ask, grouped by category and buying intent.
Ask every platform
Each question goes to ChatGPT, with Google AI Overviews and AI Mode checked alongside.
Score every answer
Are you named, how prominently, and is your website linked or cited?
Compare competitors
See who appears instead of you, on which questions and categories.
Deliver the report
Your score, competitor view, citation gaps and a prioritised plan in one report.
01 / 05Question set
100 questions your customers ask, grouped by category and buying intent.
02 / 05Platforms
Each question goes to ChatGPT, with Google AI Overviews and AI Mode checked alongside.
03 / 05Scoring
Are you named, how prominently, and is your website linked or cited?
04 / 05Competitor analysis
See who appears instead of you, on which questions and categories.
05 / 05The report
Your score, competitor view, citation gaps and a prioritised plan in one report.
The audit score
One score out of 300
Each of the 100 answers is scored from 0 (not mentioned) to 3 (recommended first). Added together, they give one score you can compare at your next audit.
What you get
What you receive
Everything from the audit in one short, visual report, focused on what to do next.
01 · Report
Your score out of 300
Where you stand today, and the baseline for every future audit.
02 · Report
You against competitors
AI search competitor analysis: who gets named most, and where.
03 · Report
Citation gaps
AI citation gap analysis: questions where competitors are cited and you aren't.
04 · Report
Next month's plan
Clear jobs in priority order, aimed at what matters most.
05 · Report
Dated screenshots
Dated screenshots of real answers, kept as evidence.
Industries
Built for your industry
The challenge
Ecommerce
An ecommerce audit focuses on buying questions: where to buy, which brand, which product. It shows whether AI sends shoppers to you or to a marketplace.
Online stores and retailers
Real result
81%
mentioned across 100 ChatGPT questions
Waterfilters Online
01What customers ask
- where to buy a quality mattress online nz
- best online store for kids clothes
- which brand of water filter is best
02The answer they see
Which brand of water filter is best for NZ homes?
1Your businessRecommended
2Competitor
3Competitor
03What AI looks for
- ✓Product and brand mentions
- ✓Store recommendations
- ✓Cited buying guides
04What I'd fix first
- 01Buying guides for comparison questions
- 02Clear product facts
- 03Reviews on trusted sites
Locations
Audits, city by city
Auckland-based, working with businesses across New Zealand, remotely or in person. AI answers change from city to city, and your tracking follows that.
Plus clients across the rest of New Zealand
Home base
Auckland
PonsonbyNewmarketTakapunaManukau
Local questions I track
- best [service] in auckland
- [service] near me newmarket
- top rated [service] ponsonby
What AI weighs locally
- ✓Business details with your Auckland address
- ✓Pages for the Auckland suburbs you cover
- ✓Reviews that mention the area
Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.
Real results
What audits revealed for NZ businesses
From audits and September 2026 reports
AI visibility audit
60.3%
Verified client result
60.3%AI visibility score, 96.0% mention rate
“151 tracked queries”
A national brand, given a baseline
The audit tracked 151 queries and found Bayleys mentioned in almost every answer, with a 60.3% visibility score to improve from.
ChatGPT visibility audit
97%
Verified client result
97%mentioned across 100 questions, named first in 26%
“100 customer questions”
Mentioned everywhere, first less often
Storage Depot was mentioned in 97 of 100 answers but named first in only 26, pointing straight at the questions where it could climb.
Citation gap analysis
32
Verified client result
32mentions without a link to the site, of 81
“100 customer questions”
The gap the audit uncovered
ShelterPro was mentioned in 81 of 100 answers, but 32 of those had no link to its site. A citation gap like that is invisible without an audit.
Asked before an audit
Thinking about an audit? These are the questions people ask first.
what is an ai visibility audit
What the audit is
Real questions business owners ask about AI visibility audits. Tap one to see the answer.
Questions
Common questions
What is an AI visibility audit?
An AI visibility audit, sometimes called an AI search visibility audit, checks how your business appears when customers ask AI tools for help. I ask 100 real customer questions in ChatGPT, with Google AI Overviews and AI Mode alongside, and record whether you're named, how prominently, and whether your site is cited.
Can't I just ask ChatGPT about my business myself?
You can, and it's a useful start. One answer can change on the next try, and asking about your own name doesn't show whether you appear when customers ask about your service. The audit uses a fixed set of real questions across platforms, scored the same way every time.
What exactly do I receive?
One report with your visibility score out of 300, an AI search competitor analysis, an AI citation gap analysis, dated screenshots of real answers and a prioritised list of fixes.
Is this a ChatGPT visibility audit, or does it cover Google too?
Both. ChatGPT is scored in full, and Google AI Overviews and AI Mode are checked alongside for the same questions.
What if the audit shows we're barely mentioned?
That's useful to know, and it's common. The report shows which questions you're missing from and who appears instead, and the plan starts with the fixes most likely to change that.
How often should we repeat the audit?
Every month if you're actively improving, or every quarter to keep watch. The questions and scoring stay the same, and each audit compares like for like with the last.
Is an AI SEO audit useful for a small business?
Often more than for a large one. Local questions get local answers, and a small business can see exactly which few fixes would get it named.
Who runs the audit?
I do. As an independent SEO consultant , I run every audit myself, from choosing the questions to writing the report, rather than sending a tool export.
Do we have to sign up for ongoing work?
The audit stands on its own. You can act on the plan yourself, with your own team, or with me.
What does it cost?
The audit is fixed-price, quoted once I know your services and market. There's no ongoing commitment.
Contact
Ready to see where you stand?
Tell me what you do and where. I'll scope an AI visibility audit around the questions your customers ask, and send you a fixed price.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand