General SEOAny site
Standard checklists
Titles, content and links. Useful, but it misses how Shopify builds a store.
You win whenPartly fixed
General SEO, Shopify SEO and AI shopping
Why Shopify needs its own SEO
General SEO advice doesn't cover how Shopify builds URLs, collections and themes. Shopify search engine optimisation works with the platform, not around it.
Shopify SEOPlatform-aware
Fix the store itself
Product URLs, collections, theme speed, apps and product structured data, fixed in order of impact.
You win whenProducts get found
AI shoppingRecommended
Get suggested by AI
Shoppers now ask AI where to buy. Clear product facts help it suggest your store. See . Generative Engine Optimisation
You win whenAI suggests your store
What holds Shopify stores back
Why good stores stay hidden
01
Duplicate product URLs
One clean URL for every product.
02
Thin collection pages
Collections with real descriptions.
03
Apps slowing the store
Only the apps you need.
04
Missing product data
Product structured data that Google can read.
05
What Shopify SEO covers
Every part of getting your products and collections found.
My method
How I run Shopify SEO
Most Shopify stores share the same few problems. I find which ones affect yours, fix the biggest first, and test every change on a draft theme before it goes live.
Crawl the store
Products, collections, tags and blog posts checked the way Google sees them.
Check Search Console
Which products are indexed, which are excluded, and why.
Rank fixes by impact
Each problem weighed by the products it affects and the sales those pages drive.
Compare theme speed
Your store against competitors on mobile, with the apps that slow it down named.
Fix, preview, publish, check
Changes made on a draft theme, previewed, published, then checked live.
01 / 05Store crawl
Products, collections, tags and blog posts checked the way Google sees them.
02 / 05Data sources
Which products are indexed, which are excluded, and why.
03 / 05Impact scoring
Each problem weighed by the products it affects and the sales those pages drive.
04 / 05Speed benchmark
Your store against competitors on mobile, with the apps that slow it down named.
05 / 05Theme workflow
Changes made on a draft theme, previewed, published, then checked live.
The priority score
One priority list your teams can act on
A store check can list hundreds of warnings. I rank them by how much each one holds back product sales from search, and the top of the list gets fixed first.
What you get
A monthly Shopify SEO report you can read in minutes
Product rankings, indexing and store speed in one short, visual report, written for store owners.
01 · Report
One number for site health
Indexing, errors and speed combined, tracked month by month.
02 · Report
You against competitors
Who loads faster, and who outranks you.
03 · Report
Pages losing ground
Pages where traffic or indexing is slipping.
04 · Report
Next month's plan
Clear jobs in priority order, aimed at what matters most.
05 · Report
Release checks
Key pages checked before and after every release.
Industries
Built for your industry
The challenge
Ecommerce
Large ranges on Shopify create duplicate URLs, thin collections and slow filters. The products that should sell sit on page three.
General Shopify retailers
Real result
#1
for a comparison query
Waterfilters Online
01What customers ask
- why are my shopify products not ranking
- best collection structure for shopify seo
- how to rank shopify products in nz
02The answer they see
Where can I buy quality bedding online in NZ?
1Your businessRecommended
2Competitor
3Competitor
03What AI looks for
- ✓One URL per product
- ✓Collections with descriptions
- ✓Product structured data
04What I'd fix first
- 01Point all product links to one URL
- 02Write collection descriptions
- 03Complete product structured data
Locations
Shopify SEO, city by city
Auckland-based, working with businesses across New Zealand, remotely or in person. AI answers change from city to city, and your tracking follows that.
Plus clients across the rest of New Zealand
Home base
Auckland
PonsonbyNewmarketTakapunaManukau
Local questions I track
- best [service] in auckland
- [service] near me newmarket
- top rated [service] ponsonby
What AI weighs locally
- ✓Business details with your Auckland address
- ✓Pages for the Auckland suburbs you cover
- ✓Reviews that mention the area
Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.
Real results
Results from NZ online stores
From client work and September 2026 reports
Page one
Position 1#1plus four related comparison queries
“reverse osmosis vs carbon filters”
A store page Google ranks first
Comparison content on the store holds the top spot for a buyer’s question, with four related comparisons alongside it.
Google AI Mode
1st
Verified client result
1stsource cited in Google AI Mode, Sept 2026
“filter replacement”
A product guide, cited first
The store’s filter replacement page was the first source Google AI Mode cited for the search, ahead of larger retailers.
Search Console
5 posts, 6 months6,739impressions and 50 clicks from five posts, Mar–Aug 2026
“shipping container sizes”
Content that brings buyers to products
Five posts drew 6,739 impressions in six months, including a ranking for “shipping container sizes”, the question buyers ask before they purchase.
Asked by Shopify store owners
Running a Shopify store? These are the SEO questions you are not alone in asking.
is shopify good for seo
URLs and store setup
Real questions Shopify store owners ask about SEO. Tap one to see how I'd approach it.
Questions
Common questions
What do Shopify SEO services include?
Shopify SEO services fix the parts of a Shopify store that decide whether products get found: product URLs and canonicals, collection pages, product content, image alt text, theme and app speed, product structured data and redirects. I find the problems, rank them by impact and fix them on a draft theme first.
Shopify says it's 'SEO-friendly'. Why isn't my store ranking?
Shopify gives you a solid base, but it doesn't write collection descriptions, remove duplicate URLs created by your theme, or stop apps slowing the store. Those are the gaps that keep most stores off page one.
Why does Shopify create duplicate product URLs, and does it matter?
Shopify can show the same product at /products/ and at /collections/…/products/. It adds a canonical tag pointing to the main URL, but many themes still link to the duplicate. Pointing every internal link to one URL keeps the ranking in one place.
Our store has 30 apps installed. Are they slowing it down?
Very likely. Each app can add its own scripts, and some leave code behind after they are removed. I check which apps load on each page and what each one costs in speed.
Can I change product URLs without losing rankings?
You can. Shopify offers to create a redirect when you change a product's URL handle. Make sure that option is ticked, and check old links still land on the right product.
Should collection pages have descriptions?
Collections are often the pages that rank for category searches like "outdoor furniture NZ". A short, useful description gives Google something to rank and gives shoppers a reason to stay.
Does Shopify handle structured data?
Most themes include basic product structured data, but it is often incomplete or duplicated by review and SEO apps. I check what Google reads and fix gaps in price, stock and review details.
Can Shopify SEO help us show up in ChatGPT shopping answers?
It helps. AI tools that suggest where to buy rely on clear product facts, reviews and trusted mentions, and Shopify SEO covers the first two directly.
Are you a Shopify SEO agency?
I'm an independent SEO consultant rather than an agency. If you've been looking for a Shopify SEO expert in Auckland or Shopify SEO services in NZ, you work with me directly on your store.
What does it cost?
It starts with a fixed-price store check, then monthly work sized to your store and range. I quote once I've seen the store.
Contact
Want more of your products found?
Send me your store link. I'll check how Google sees your products and collections, and tell you what to fix first.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand