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Entity SEO Services NZ

Entity SEO services that help Google and AI know who you are

Search engines and AI tools no longer just match words. They recognise businesses, people and places as things. Entity-based SEO makes sure yours is recognised clearly and correctly.

Check how AI sees my brandSee how it works
AI search
What does Your Business do, and where?
✧

What Google and AI know about you:

1Your businessRecommended
2Competitor
3Competitor

Why it matters

Search moved from words to things

Google and AI tools don't just match the words on your page. They build a picture of your business from every source they can find, and use it to decide what to show.

Just a nameScattered facts
01
Step 01
Your name on your site
02
Step 02
Different details on listings
03
Step 03
An old address in a directory
04
Step 04
AI isn't sure it's you
An entityConnected facts
✓
01
Define the entity
✓
02
Connect every source
✓
03
Recognised everywhere

Keywords, entities and AI

Things, not strings

Keyword SEO matches the words people type. Entity SEO makes sure search engines understand the business behind those words, which is what AI answers are built on.

Keyword SEOStrings

Match the words

Pages built around the phrases people search for.

You win whenThe words match
This service
Entity SEOThings

Be understood as a real business

Your brand, people, services and locations connected into one clear picture Google and AI can trust.

You win whenGoogle knows who you are
AI searchNamed

Get named in AI answers

AI tools recommend businesses they can identify with confidence. See . Generative Engine Optimisation

You win whenAI names you correctly

What blurs your entity

Why Google and AI get your business wrong

01

Nothing connects the dots

Your brand, people and services linked into one picture.

02

Your details don't match

One name, address and phone everywhere.

03

Old names still live

Old names and addresses updated or linked.

04

No structured data

Organisation schema with links to your profiles.

05

What entity SEO covers

Everything Google and AI use to recognise your business.

My method

How I build your entity

Entity optimisation SEO starts with an honest picture: what Google and AI already believe about your business, where those facts come from, and which ones are wrong.

  1. Map your entity

    Your name, people, services, locations and official profiles, written down as one source of truth.

  2. Check what search knows

    What Google, ChatGPT and Gemini currently say about you, and where they got it.

  3. Find the conflicts

    Mismatched names, old addresses and missing links, ranked by how much they confuse.

  4. Compare competitors

    How clearly competitors are recognised, and which sources confirm them.

  5. Connect and re-check

    Fix the sources, link them with structured data, then check again each month.

01 / 05Entity map

Your name, people, services, locations and official profiles, written down as one source of truth.

02 / 05What search knows

What Google, ChatGPT and Gemini currently say about you, and where they got it.

03 / 05Conflict check

Mismatched names, old addresses and missing links, ranked by how much they confuse.

04 / 05Competitor view

How clearly competitors are recognised, and which sources confirm them.

05 / 05Monthly cycle

Fix the sources, link them with structured data, then check again each month.

The entity check

How clearly you're recognised

Each month I check how consistently your facts appear, how many official profiles are linked, and how accurately Google and AI describe you.

What you get

A monthly entity report you can read in minutes

What Google and AI know about you, in one short, visual report, focused on what to fix next.

01 · Report

Entity strength

See whether you're recognised more clearly, month after month.

02 · Report

You against competitors

Which competitors are recognised more clearly, and why.

03 · Report

Gaps worth fixing

Facts that are wrong, missing or conflicting.

04 · Report

Next month's plan

Clear jobs in priority order, aimed at what matters most.

05 · Report

Dated screenshots

Real answers about your business, captured each month as evidence.

Industries

Built for your industry

The challenge

Ecommerce

Stores sell other brands, run several sites or trade under a different name from their company. Search engines often mix up the store, the brand and the company.

Online stores and brands

Real result
81%

mentioned across 100 ChatGPT questions

Waterfilters Online

01What customers ask

  • is this online store legit
  • who owns this brand
  • is this store based in nz

02The answer they see

Is this online store based in New Zealand?

1Your businessRecommended
2Competitor
3Competitor

03What AI looks for

  • ✓Clear company and store names
  • ✓Organisation schema
  • ✓Consistent contact details

04What I'd fix first

  1. 01Link store, brand and company names
  2. 02Add organisation structured data
  3. 03Show NZ address and contact clearly

Locations

Local entities, city by city

Auckland-based, working with businesses across New Zealand, remotely or in person. AI answers change from city to city, and your tracking follows that.

AucklandHamiltonWellingtonChristchurch

Plus clients across the rest of New Zealand

Home base

Auckland

PonsonbyNewmarketTakapunaManukau

Local questions I track

  • best [service] in auckland
  • [service] near me newmarket
  • top rated [service] ponsonby

What AI weighs locally

  • ✓Business details with your Auckland address
  • ✓Pages for the Auckland suburbs you cover
  • ✓Reviews that mention the area

Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.

Real results

NZ brands that AI recognises

From client work and September 2026 reports

ChatGPT shortlist
West & Sons Construction: ChatGPT shortlist screenshotRecognised
Namedin ChatGPT’s shortlist of recommended businesses

“exterior plaster repair auckland”

A builder AI recognises

Asked about exterior plaster repair in Auckland, ChatGPT names West & Sons in its shortlist, a sign it can identify the business with confidence.

Asked about entity SEO

Entity SEO sounds technical. These are the questions behind it.

what is an entity in seo

What an entity is

Real questions business owners ask about how Google and AI recognise them. Tap one to see the answer.

See the method →

Questions

Common questions

What are entity SEO services?

Entity SEO services, sometimes called entity optimisation SEO, help search engines and AI tools understand your business as a distinct thing: its name, people, services, locations and the profiles that belong to it. The work covers consistent details across the web, structured data that links them together, and content that makes the relationships clear.

What is the Knowledge Graph, and do we need to be in it?

Google's Knowledge Graph is its database of people, places and organisations, and the facts connecting them. Knowledge graph SEO helps Google connect the right facts to your business. A knowledge panel is one visible sign, but the bigger benefit is being understood correctly in search and AI answers.

ChatGPT confuses us with another company. Can entity SEO fix that?

In most cases. Confusion comes from similar names and inconsistent details. Clear, consistent facts and structured data that link your official profiles give AI tools a reliable way to tell you apart.

We rebranded two years ago. Why does Google still show the old name?

Old names live on in directories, articles and old profiles. Entity work finds where the old name still appears, updates what you control, and uses structured data to connect old and new, so Google treats them as the same business.

Does structured data alone make us an entity?

It helps, but it isn't enough on its own. Structured data describes your business, and Google checks that description against the rest of the web. Consistent details on trusted sites are what make it believable.

Should our founder have their own entity?

If the founder is part of why people choose you, it's worth it. Linking a person to the business with consistent profiles, bios and author pages strengthens both, especially for expertise-led services.

How long does entity SEO take to show results?

Fixing your own site and main profiles is quick. Search engines and AI tools take longer to update what they know, often a few months, and I track that change with the same checks each month.

Is entity SEO useful for a small business?

Very. Small businesses are often confused with similar names or old listings, and fixing that is one of the quickest ways to be shown and recommended accurately.

Are you an entity SEO agency?

I'm an independent SEO consultant rather than an agency. If you've been looking for entity SEO services or brand entity optimisation in NZ, you work with me directly from the first check to every fix.

What does it cost?

It starts with a fixed-price entity check, then work sized to what needs fixing. I quote once I've seen what Google and AI know about you.

Contact

Does Google know who you are?

Tell me your business name and website. I'll show you what Google and AI currently believe about you, and which facts to fix first.

Based in
Auckland, New Zealand

Keywords, queries, or the customers you keep missing.