Content SEOWords
Answer what people search
Service pages, guides and FAQs written for the searches your customers make.
You win whenWorth ranking
Content, technical and AI search
Where technical SEO fits
Content gives Google something worth ranking. Technical SEO makes sure Google can reach it, read it and trust it, and the same foundations decide whether AI tools can use your site.
Technical SEOFoundation
Make the site work for Google
Crawling, indexing, speed, canonicals, redirects and structured data, fixed in order of impact.
You win whenGoogle can rank it
AI searchReadable
Let AI tools read you
Crawler access and clean structure decide whether AI tools can use your pages. See . Generative Engine Optimisation
You win whenAI can use your site
What holds sites back
Why good websites stay invisible
01
Google can't find your pages
Crawl paths and sitemaps that work.
02
The wrong page ranks
Canonicals that point Google to the right page.
03
Slow pages lose visitors
Faster pages, starting with mobile.
04
Moved pages lead nowhere
Clean redirects after every site change.
05
What technical SEO covers
Every part of making your site easy for Google to crawl, read and rank.
My method
How I run technical SEO
A technical SEO audit can turn up hundreds of warnings. Most don't matter. I find the few that are holding your site back and fix those first.
Crawl the site
Every page checked the way Google sees it: status codes, redirects, canonicals and links.
Check Search Console
Indexing reports, crawl stats and Core Web Vitals, compared with what the crawl found.
Rank issues by impact
Each problem weighed by the pages it affects and the traffic those pages could earn.
Compare speed
Your key pages against competitors on mobile load time and stability.
Fix, stage, release, check
Fixes go in by sprint, get checked in staging, ship with the release and are monitored after.
01 / 05Site crawl
Every page checked the way Google sees it: status codes, redirects, canonicals and links.
02 / 05Data sources
Indexing reports, crawl stats and Core Web Vitals, compared with what the crawl found.
03 / 05Impact scoring
Each problem weighed by the pages it affects and the traffic those pages could earn.
04 / 05Speed benchmark
Your key pages against competitors on mobile load time and stability.
05 / 05Release cycle
Fixes go in by sprint, get checked in staging, ship with the release and are monitored after.
The priority score
One priority list your teams can act on
An audit can list hundreds of warnings. I rank them by how much each one holds back your search traffic, and the top of the list gets fixed first.
What you get
A monthly technical SEO report you can read in minutes
Site health, indexing and speed in one short, visual report, written for business owners rather than developers.
01 · Report
One number for site health
Indexing, errors and speed combined, tracked month by month.
02 · Report
You against competitors
Who loads faster, and who outranks you.
03 · Report
Pages losing ground
Pages where traffic or indexing is slipping.
04 · Report
Next month's plan
Clear jobs in priority order, aimed at what matters most.
05 · Report
Release checks
Key pages checked before and after every release.
Industries
Built for your industry
The challenge
Ecommerce
Online stores create duplicate URLs through filters, variants and sorting. Google wastes time on them while new products wait to be indexed.
Online stores
Real result
#1
for a comparison query
Waterfilters Online
01What customers ask
- why are my products not on google
- do filter pages hurt seo
- why is shopify creating duplicate urls
02The answer they see
Why are my new products not showing on Google?
1Your businessRecommended
2Competitor
3Competitor
03What AI looks for
- ✓Canonicals on variants
- ✓Product structured data
- ✓Fast collection pages
04What I'd fix first
- 01Control filter and sort URLs
- 02Add product structured data
- 03Speed up collection pages
Locations
Technical SEO, city by city
Auckland-based, working with businesses across New Zealand, remotely or in person. AI answers change from city to city, and your tracking follows that.
Plus clients across the rest of New Zealand
Home base
Auckland
PonsonbyNewmarketTakapunaManukau
Local questions I track
- best [service] in auckland
- [service] near me newmarket
- top rated [service] ponsonby
What AI weighs locally
- ✓Business details with your Auckland address
- ✓Pages for the Auckland suburbs you cover
- ✓Reviews that mention the area
Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.
Real results
Search results from NZ websites
From client work shown on seoexpertauckland.co.nz
Search Console
5 posts, 6 months6,739impressions and 50 clicks from five posts, Mar–Aug 2026
“shipping container sizes”
Content Google can reach, earning impressions
Five posts drew 6,739 impressions in six months, including a ranking for “shipping container sizes”, once Google could crawl and index them properly.
Page one
Page one resultPage 1for a search where an AI Overview runs first
“custom vs standard exterior signage”
Holding page one on a competitive search
Signx holds page one for a comparison search where Google shows an AI Overview first.
Page one
Position 1#1plus four related comparison queries
“reverse osmosis vs carbon filters”
A store page that Google ranks first
Comparison content on the store holds the top spot for a buyer’s question, with four related comparisons alongside it.
Asked about technical SEO
The technical questions that keep good sites off Google.
why is google not indexing my new page
Indexing and crawling
Real questions business owners ask about technical SEO. Tap one to see how I'd approach it.
Questions
Common questions
What do technical SEO services include?
Technical SEO services fix the parts of your website that decide whether Google can find, read and rank it: crawling and indexing, site structure, canonical tags, redirects, page speed, mobile usability and structured data. I find the issues, rank them by impact and get them fixed.
Our developer says the site is fine. Why would we need a technical SEO audit?
A site can work perfectly for visitors and still confuse Google. A technical SEO audit looks at the site the way Google does: which pages it can reach, which it indexes, and which version of each page it treats as the original.
Search Console says pages are 'crawled, currently not indexed'. Is that a problem?
Sometimes. Google has seen the page and decided not to index it yet, usually because it looks thin, duplicated or unimportant. For key service pages it's worth fixing. For tag pages and filters it's often fine.
Do Core Web Vitals really affect rankings?
They're one signal among many, and rarely the reason a page ranks or doesn't. Slow pages do lose visitors, especially on mobile, which is why speed fixes usually pay for themselves.
Is structured data worth adding?
For most businesses it is. Structured data SEO helps Google understand your business, services, products and reviews, and makes you eligible for richer results. It has to match what's on the page, or Google ignores it.
We're moving to a new website. What should we check?
Before launch: a full list of old URLs and where each one redirects, matching titles and content on key pages, and a check of the staging site. After launch: crawl errors, indexing and rankings for the pages that brought traffic.
Can you work with WordPress, Shopify and custom sites?
I work across WordPress, Shopify and custom-built sites. Each platform has its own common issues, and the audit notes what can be fixed in settings and what needs a developer.
Do you make the changes, or does our developer?
Either. Depending on your setup, I can make fixes directly or write clear tickets for your developer with the exact change, the reason and how to check it's done.
Are you a technical SEO agency?
I'm an independent SEO consultant rather than an agency. If you've been looking for technical SEO services in Auckland or a technical SEO audit in NZ, you work with me directly from the first crawl to every fix.
What does it cost?
A technical SEO audit is fixed-price, based on the size of the site. Fixes are then scoped from what the audit finds, and I quote before any work starts.
Contact
Is something technical holding your site back?
Tell me your website and what's going wrong. I'll check how Google sees it and tell you what to fix first.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand