SEOFound
Get found in the list
Rank high in search results and win the click to your website.
You win whenYou rank on page one
Generative Engine Optimisation NZ
Generative Engine Optimisation that gets your business recommended
Customers now ask ChatGPT and Google's AI who to call. If your business isn't in that answer, you're not on the shortlist.
Who's the best electrician in Auckland for a home rewire?
Here are three well-reviewed electricians:
1Your businessRecommended
2Competitor
3Competitor
GEO, SEO and AEO
How Generative Engine Optimisation fits with SEO
Three ways customers find you. They build on each other, and most businesses benefit from a mix.
GEORecommended
Get recommended in the answer
Be one of the businesses AI names when a customer asks who to use, ideally the first.
You win whenAI names you first
AEOQuoted
Become the answer
Have your content quoted when people ask how or why. Learn about Answer Engine Optimisation.
You win whenYour page is the source
What holds businesses back
Why AI skips good businesses
01
AI can't tell what you do
Clear pages for every service and area.
02
Others get mentioned more
Mentions on sites AI already trusts.
03
Neglected listings
Matching details and fresh reviews.
04
Unreadable to AI
Crawler access and structure, fixed.
05
Unanswered buying questions
Pages on price, options and choosing.
My method
How I measure your AI visibility
There is no keyword data for AI answers. I test them directly, asking the questions your customers ask.
Pick the queries that matter
Commercial and transactional searches come first, along with the most competitive ones. Each is then phrased the way customers ask AI.
Ask the AI tools
Every question goes to ChatGPT, with Google AI Overviews and AI Mode checked alongside.
Score every answer
Are you named, how high do you sit, and is your website linked?
Compare competitors
See who gets named instead of you, and on which questions.
Improve and re-test
Fix the biggest gaps first, then run the same questions again to see what moved.
01 / 05Query selection
100priority queries
Transactionalbook a [service] today
Commercialbest [service] in auckland
High competition[service] near me
Commercial[service] cost nz
Transactionalurgent [service] north shore
High competition[service] auckland
Ranked by buying intent and competition, then phrased the way customers ask AI
02 / 05Asking the AI
best [service] in auckland for my needs
ChatGPTScored
Google AI OverviewsCaptured
Google AI ModeCaptured
Every answer saved with the date it was asked
03 / 05Scoring the answer
1Competitor
2Your businessYOU
3Competitor
4Competitor
Named in the answer
Near the top
Website linked
Holds the map card
04 / 05Who gets named
Competitor A
Your businessYOU
Competitor B
Competitor C
Competitor A leads on price questions
Share of answers, question by question
05 / 05Monthly cycle
Cycle 01
Baseline
Cycle 02
Fixes and re-test
Cycle 03
Re-test
Same questions every time, for a fair comparison
The visibility score
One score you can track
Each answer is scored from 0 to 3, then combined into a single number that shows whether things are moving.
100Questions
0–3Points each
/300Your score
0
1
2
3
Not mentionedRecommended first
What you get
A monthly report that shows where you stand
Short, visual and focused on what to do next.
01 · Visibility scoreSample
One score you can track
See at a glance whether AI is naming you more often, month after month.
02 · Competitors
You against competitors
Who AI names most, and where they beat you.
ACompetitor A
YBYour business
BCompetitor B
03 · Gaps
Gaps worth fixing
The services where you're missing from the answer.
Pricing questionsMissing
Nearby suburbsPartly
Core servicesStrong
04 · Action plan
Next month's plan
Clear jobs in priority order, aimed at what matters most.
Publish a pricing page
Fix business listings
Ask recent customers for reviews
05 · Proof
Dated screenshots
Real AI answers, captured each month as evidence.
Industries
Built for your industry
Pick yours to see what customers ask AI, and what I would change first.
The challenge
Ecommerce
Shoppers now ask AI which store to buy from and which product is best. When product pages are thin and your brand is missing from reviews and guides, AI sends them to marketplaces and bigger brands instead.
Online stores, retailers and product brands
Real result
81%
Mentioned in tracked AI answers
Water Filters Online · Sep 2026
01What customers ask
- best place to buy outdoor furniture nz
- is a robot vacuum worth it
- fast delivery homewares nz
02The answer they see
Where should I buy outdoor furniture in NZ?
1Your businessRecommended
2Competitor
3Competitor
03What AI looks for
- Clear product specs
- Buying and comparison guides
- Reviews, stock and pricing
04What I'd fix first
- 01Rewrite top product pages with specs and FAQs
- 02Publish buying guides for big categories
- 03Add product and review markup
Locations
Who AI recommends, city by city
Auckland-based, working with businesses across New Zealand, remotely or in person. AI answers change from city to city, and your tracking follows that.
Plus clients across the rest of New Zealand
Home base
Auckland
PonsonbyNewmarketTakapunaManukau
Local questions I track
- best [service] in auckland
- [service] near me newmarket
- top rated [service] ponsonby
What AI weighs locally
- ✓Business details with your Auckland address
- ✓Pages for the Auckland suburbs you cover
- ✓Reviews that mention the area
Your tracked questions include Auckland and its suburbs, so the report shows who AI recommends there.
Real results
What tracking reveals for NZ businesses
September 2026 client reports · shared with permission
[ChatGPT answer screenshot]
97%Mentioned in tracked answers, first in 26%
“used containers for sale”
Almost always named, not always first
Storage Depot appears in 97 of 100 tracked AI answers, yet it is the first recommendation in only 26. That gap is where the work starts.
[ChatGPT answer screenshot]
2ndOn the map cards and the text list
“sleep specialist auckland”
Visible on its most important search
ChatGPT names the clinic and links its website, with one competing clinic still ahead on both the map and the list.
[Category scores from the report]
21%On core product questions, 83% on brand questions
“water filter nz”
Known by name, rarely suggested
ChatGPT knows the brand well when asked about it directly, but rarely suggests it when people ask what to buy.
Questions
Common questions
What does Generative Engine Optimisation mean for my business?
It's the work of making AI tools understand what you do and trust you enough to recommend you when customers ask for a business like yours.
I already pay for SEO. Do I need this too?
Good SEO gives you a head start, because AI tools lean on search results. It doesn't tell you whether AI is recommending you, or who it picks instead.
Can you guarantee AI will recommend me?
Nobody can, as AI tools decide for themselves. What you do get is honest measurement, a clear plan and monthly proof of whether it's working.
Is my business too small or local for this?
People ask AI about local trades, clinics and shops every day. The check shows whether those answers include you, whatever your size.
How soon will I see a difference?
Fixes to your own website and listings can show in the next monthly check. Building your reputation across the web takes longer, and the report tracks both.
What does it cost?
[Pricing to confirm: one-off check, monthly tracking, or both.]
Contact
Is AI recommending your business?
Tell me what you do and where. I'll show you what AI says when customers ask, and who it recommends instead.
- Phone
- 027 481 7556
- @marketingwithuppli
- Based in
- Auckland, New Zealand